3 – 3:50 PM
📍Georgian
Brad Zude

Videos that Sell: Reels that Grab Attention and Drive Messages

Still relying on basic posts and hoping they work? Your customers are watching video. In this session, you’ll learn how to create reels that stand out, grab attention, and turn views into real leads—without overcomplicating the process.

Best for: Dealers who want more engagement, more messages, and better results from their content

Financing Best Practices: More Approvals, Bigger Sales, Better Customer Experience

Financing shouldn’t be a backup plan—it should drive your sales. In this session, you’ll learn how to use Synchrony, Acima, Snap, and Koalafi to increase approvals, raise your average ticket, and close faster. We’ll cover how to introduce financing early, improve approval odds, and turn more customers into completed sales using simple, proven strategies.

Best for: Dealers who want more approvals, higher tickets, and stronger close rates

3 – 3:50 PM
📍 Berkeley
Joe Ceres

Marketplace Mastery: Turn Marketplace into a Daily Lead Machine

Most dealers are on Marketplace—but not using it to its full potential. In this session, you’ll learn how to consistently generate messages, appointments, and sales using a simple, repeatable system. We’ll cover how the algorithm works, the 30-listing strategy, and how to post and boost listings to get in front of thousands fast.

Best for: Dealers who want more consistent leads and better results from Facebook Marketplace

3 – 3:50 PM
📍 Clarendon
Abby Cogley

Grassroots Marketing: How to Win Your Market Without Big Ad Spend

Most dealers don’t have a marketing problem—they have a visibility problem. In this session, Abby Cogley breaks down how to consistently generate leads using local SEO, social media, and everyday conversations. You’ll walk away with simple, repeatable strategies to create momentum, dominate your local market, and turn attention into sales.

Best For: Dealers struggling with lead flow or wanting more consistent, local traffic

3 – 3:50 PM
📍 Hancock
Keith Mackey

Next Level Merchandising: Turn Your Showroom into a Sales Tool (Not Just a Display)

Your showroom should guide the sale—not just showcase products. In this session, you’ll learn how to create a clean, intentional layout that builds confidence, reduces overwhelm, and keeps you positioned in higher-ticket options. We’ll cover how to use umbrella beds, simplify your flow, and structure your lineup to increase margin and close faster.

Best for: Silver Level dealers and above who want higher tickets, better margins, and a more effective showroom setup

3 – 3:50 PM
📍 Arlington

Video Recording Studio: Record a Reel for Your Business—With Expert Help

Step into the mock showroom and record a reel for your business with one-on-one guidance from a mentor. You’ll get help with scripting, positioning, and delivery so you can create content that feels natural and actually converts. This is your chance to walk away with a video ready to edit and post.

Best for: Dealers who want to create video content but need help getting started or feeling confident on camera

Book Session – Sign up required

4 – 4:50 PM
📍Georgian
Brad Zude

Videos that Sell: Reels that Grab Attention and Drive Messages

Still relying on basic posts and hoping they work? Your customers are watching video. In this session, you’ll learn how to create reels that stand out, grab attention, and turn views into real leads—without overcomplicating the process.

Best for: Dealers who want more engagement, more messages, and better results from their content

4 – 4:50 PM
📍Boylston
Sarah Collins

Meta Business Suite: Manage Your Content in One Place

New to Meta Business Suite or unsure how to use it effectively? In this session, you’ll learn how to navigate the platform, schedule posts across Facebook and Instagram, and understand what the key tools actually do. You’ll leave with a clearer, more organized approach to managing your content and tracking performance. 

Best for: Dealers new to Meta Business Suite or looking for a simpler way to manage content

4 – 4:50 PM
📍 Berkeley
Joe Ceres

Marketplace Mastery: Turn Marketplace into a Daily Lead Machine

Most dealers are on Marketplace—but not using it to its full potential. In this session, you’ll learn how to consistently generate messages, appointments, and sales using a simple, repeatable system. We’ll cover how the algorithm works, the 30-listing strategy, and how to post and boost listings to get in front of thousands fast.

Best for: Dealers who want more consistent leads and better results from Facebook Marketplace

Five-Minute Friend: The Simple Sales System that Increases Your Income

The moment you’re face-to-face with the customer is where everything pays off. In this session, you’ll learn the Five-Minute Friend approach—a proven way to build trust fast, guide the conversation, and consistently close more profitable deals while creating a great customer experience.

Best for: Any dealer who wants to close more sales and make more money

4 – 4:50 PM
📍 Hancock
Keith Mackey

Next Level Merchandising: Turn Your Showroom into a Sales Tool (Not Just a Display)

Your showroom should guide the sale—not just showcase products. In this session, you’ll learn how to create a clean, intentional layout that builds confidence, reduces overwhelm, and keeps you positioned in higher-ticket options. We’ll cover how to use umbrella beds, simplify your flow, and structure your lineup to increase margin and close faster.

Best for: Silver Level dealers and above who want higher tickets, better margins, and a more effective showroom setup

4 – 4:50 PM
📍 Arlington

Video Recording Studio: Record a Reel for Your Business—With Expert Help

Step into the mock showroom and record a reel for your business with one-on-one guidance from a mentor. You’ll get help with scripting, positioning, and delivery so you can create content that feels natural and actually converts. This is your chance to walk away with a video ready to edit and post.

Best for: Dealers who want to create video content but need help getting started or feeling confident on camera

Book Session – Sign up required

Discover Furniture

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5 – 5:50 PM
📍Boylston
Abby Cogley

The Soft Sell: Close More Deals Without Feeling Salesy

If customers feel pressure, they pull away—and most dealers don’t realize they’re doing it. Abby Cogley shares how to create a relaxed, trust-based buying experience that naturally leads customers to a yes. You’ll learn how to simplify your process, build real connection, and turn hesitant shoppers into confident buyers (and repeat customers).

Best for: Dealers who want to increase close rates and create a better customer experience

5 – 5:50 PM
📍Berkeley
Nick Dantonio

Video Editing Made Simple: Turn Simple Clips into Videos that Drive Leads

If video editing feels overwhelming—or your content isn’t driving results—this session will simplify it. You’ll learn a repeatable approach to editing videos that build trust, grab attention, and turn views into booked appointments. The focus is on practical techniques you can use across any app to create content that actually brings in business.

Best for: Dealers new to video or looking to create more effective content that drives results

YouTube Ads: Look Like the #1 Mattress Store in Your Market for $5/Day

If no one knows who you are, nothing else matters. In this session, you’ll learn how to run simple YouTube ads that put your face in front of thousands of local customers, build instant credibility, and drive inbound leads—without spending big money or hiring an agency. You’ll walk away with exactly what to say, who to target, and how to launch your first ad in under an hour.

Best for: Dealers who want more visibility, more trust, and more inbound leads

5 – 5:50 PM
📍 Hancock
Nick Rolland

Increase Your Ticket: How to Make More on Every Customer Without More Leads

You don’t need more traffic—you need to make more from the customers you already have. In this session, you’ll learn how to increase your average ticket using accessories, bundles, adjustable bases, and umbrella beds. We’ll cover simple ways to present upgrades naturally so customers say yes—and your revenue goes up with every sale.

Best for: Dealers who want to increase revenue without needing more leads

3 – 3:50 PM
📍 Arlington

Video Recording Studio: Record a Reel for Your Business—With Expert Help

Step into the mock showroom and record a reel for your business with one-on-one guidance from a mentor. You’ll get help with scripting, positioning, and delivery so you can create content that feels natural and actually converts. This is your chance to walk away with a video ready to edit and post.

Best for: Dealers who want to create video content but need help getting started or feeling confident on camera

Book Session – Sign up required

5 – 5:50 PM
📍 Statler
Joe Ceres

Facebook Ads: Build or Fix Your Ads With Expert Help

Whether you’re starting from scratch or trying to improve results, this workshop will help you dial in your Facebook ads. Get hands-on help with setup, targeting, creative, and troubleshooting so you leave with ads ready to perform.

Best for: Dealers who want help launching or improving Facebook ads

5 – 5:50 PM
📍 Statler
Keith Mackey

Merchandising & Lineup Strategy: Build a Lineup That Sells and Drives Higher Tickets

Not sure if your lineup is working? This workshop will help you evaluate your current setup, adjust your mix, and create a structure that supports higher tickets and better flow during appointments.

Best for: Dealers who want to improve lineup and increase average ticket

5 – 5:50 PM
📍 Statler
Sarah Collins

Meta Support: Fix the Mess and Get Back on Track

Having issues with Facebook or Instagram? Sarah’s available for one-on-one support.
*Bring your computer*

Best for: Dealers who have active issues