Dealer
Abby Cogley began her entrepreneurial journey with Mattress By Appointment in Aberdeen, South Dakota back in early 2017. In addition to running her own store, she works with corporate to recruit, mentor, and support new store owners through social media, sharing the opportunity with entrepreneurs across the country. Over the years, Abby has created hundreds of pieces of content focused on business ownership, grassroots marketing, and the Mattress By Appointment model—helping grow both her local business and the brand nationwide.
Outside of the mattress business, Abby is a wife and mother of six, actively involved in her faith and family life while also owning additional small businesses in her community. Her ability to balance entrepreneurship, motherhood, and community connection has made her a relatable and inspiring voice for others looking to build a business without sacrificing what matters most.
Most dealers don’t have a marketing problem—they have a visibility problem. In this session, Abby Cogley breaks down how to consistently generate leads using local SEO, social media, and everyday conversations. You’ll walk away with simple, repeatable strategies to create momentum, dominate your local market, and turn attention into sales. BEST FOR: Dealers struggling with lead flow or wanting more consistent, local traffic
If customers feel pressure, they pull away—and most dealers don’t realize they’re doing it. Abby Cogley shares how to create a relaxed, trust-based buying experience that naturally leads customers to a yes. You’ll learn how to simplify your process, build real connection, and turn hesitant shoppers into confident buyers (and repeat customers). BEST FOR: Dealers who want to increase close rates and create a better customer experience
Most dealers don’t have a marketing problem—they have a visibility problem. In this session, Abby Cogley breaks down how to consistently generate leads using local SEO, social media, and everyday conversations. You’ll walk away with simple, repeatable strategies to create momentum, dominate your local market, and turn attention into sales. BEST FOR: Dealers struggling with lead flow or wanting more consistent, local traffic
If customers feel pressure, they pull away—and most dealers don’t realize they’re doing it. Abby Cogley shares how to create a relaxed, trust-based buying experience that naturally leads customers to a yes. You’ll learn how to simplify your process, build real connection, and turn hesitant shoppers into confident buyers (and repeat customers). BEST FOR: Dealers who want to increase close rates and create a better customer experience
