Chief Sales Officer
Keith Mackey is the Chief Sales Officer of Mattress By Appointment, where he leads national sales strategy, dealer development, and New Dealer Business Development initiatives. With deep expertise in franchising / licensing, performance analytics, and territory management, Keith plays a pivotal role in driving operational excellence and helping independent dealers maximize profitability.
Known for his data-driven approach, Keith manages and monitors key metrics to track network performance so as to assist the business development team, mentors and coaches in growing the MBA brand and business. He is also a key leader in planning and executing the annual Mattress By Appointment National Meeting, bringing dealers and suppliers together for high-impact training and collaboration.
Beyond his professional role, Keith is passionate about leadership, continuous learning, and creating environments where entrepreneurs can thrive. Outside of work, he enjoys boating, travel, fine dining, and cheering on the Tennessee Volunteers.
Unlock the secrets behind how a well-crafted lineup influences buying behavior. In this powerful session, you’ll explore the psychology of a lineup and how it guides the consumer’s shopping process—from first glance to final purchase. Then, learn a straightforward, proven process for building a lineup that drives higher-end sales and maximizes profitability. Whether you’re adjusting a single model or overhauling your entire line, this class gives you the industry-backed tools to do it right. Perfect for dealers ready to take control of their showroom strategy and boost ticket averages.
Unlock the secrets behind how a well-crafted lineup influences buying behavior. In this powerful session, you’ll explore the psychology of a lineup and how it guides the consumer’s shopping process—from first glance to final purchase. Then, learn a straightforward, proven process for building a lineup that drives higher-end sales and maximizes profitability. Whether you’re adjusting a single model or overhauling your entire line, this class gives you the industry-backed tools to do it right. Perfect for dealers ready to take control of their showroom strategy and boost ticket averages.
