Mike LeMoine is a leading expert on local business marketing, direct response strategies, and clear messaging. A former firefighter and paramedic turned entrepreneur, he built a nationally recognized digital marketing company, became an Amazon best-selling author, and has spoken across the country helping business owners attract more customers and make more money through smart, proven marketing.

As a Certified StoryBrand Guide, Mike uses the same framework behind blockbuster movies to help companies clarify their message and create marketing that actually works.

Alongside his wife Lori, Mike has brought that expertise to Mattress By Appointment. In just three years, they’ve grown their MBA business to the million-dollar order level, making them one of the top-performing MBA dealers nationwide. Mike not only applies his marketing and sales knowledge to grow their own thriving business but also helps fellow dealers strengthen their operations and achieve greater success.

When he’s not helping businesses grow, Mike is a proud husband and dad of four who believes that small business ownership is one of the greatest paths to freedom and impact.