Dealer
Mike LeMoine is a leading expert on local business marketing, direct response strategies, and clear messaging. A former firefighter and paramedic turned entrepreneur, he built a nationally recognized digital marketing company, became an Amazon best-selling author, and has spoken across the country helping business owners attract more customers and make more money through smart, proven marketing.
As a Certified StoryBrand Guide, Mike uses the same framework behind blockbuster movies to help companies clarify their message and create marketing that actually works.
Alongside his wife Lori, Mike has brought that expertise to Mattress By Appointment. In just three years, they’ve grown their MBA business to the million-dollar order level, making them one of the top-performing MBA dealers nationwide. Mike not only applies his marketing and sales knowledge to grow their own thriving business but also helps fellow dealers strengthen their operations and achieve greater success.
When he’s not helping businesses grow, Mike is a proud husband and dad of four who believes that small business ownership is one of the greatest paths to freedom and impact.
If no one knows who you are, nothing else matters. In this session, you’ll learn how to run simple YouTube ads that put your face in front of thousands of local customers, build instant credibility, and drive inbound leads—without spending big money or hiring an agency. You’ll walk away with exactly what to say, who to target, and how to launch your first ad in under an hour. BEST FOR: Dealers who want more visibility, more trust, and more inbound leads
This session builds on Mike’s main-stage AI Framework and takes it further. We’ll break down how to actually apply the framework in your business, explore additional use cases, and answer your specific questions so you can use AI to create more opportunities and income in your store. We’ll also go deeper into the A.I. vs A/I concept and how to use both effectively. BEST FOR: Dealers who attended the main-stage AI session and want to go deeper and apply it
If no one knows who you are, nothing else matters. In this session, you’ll learn how to run simple YouTube ads that put your face in front of thousands of local customers, build instant credibility, and drive inbound leads—without spending big money or hiring an agency. You’ll walk away with exactly what to say, who to target, and how to launch your first ad in under an hour. BEST FOR: Dealers who want more visibility, more trust, and more inbound leads
