Social Media Manager
Sarah Collins is the Social Media Manager at Mattress By Appointment, where she helps shape nationwide marketing strategies, brand storytelling, and digital engagement. She leads efforts to strengthen Mattress By Appointment’s online presence, expand dealer recruitment, and develop campaigns that connect customers with local store owners.
In addition to overseeing company-wide initiatives, Sarah is the first point of contact for social media IT support, assisting dealers with troubleshooting, platform management, and best practices to improve their visibility and performance. Her background in journalism, corporate communications, and digital marketing gives her a unique ability to simplify complex platforms and equip dealers with tools that fuel business growth.
Passionate about helping entrepreneurs succeed, Sarah plays an active role in supporting Mattress By Appointment’s national events and training efforts. Outside of work, she enjoys spending time with her animals, gardening, hiking, yoga, and exploring new places.
New to Meta Business Suite or unsure how to use it effectively? In this session, you’ll learn how to navigate the platform, schedule posts across Facebook and Instagram, and understand what the key tools actually do. You’ll leave with a clearer, more organized approach to managing your content and tracking performance. BEST FOR: Dealers new to Meta Business Suite or looking for a simpler way to manage content
(ONE-ON-ONE) - Having issues with Facebook or Instagram? Sarah is available for one-on-one support to help troubleshoot account problems, page issues, ad account access, and more. Work through the problem directly and get guidance on next steps. BEST FOR: Dealers currently dealing with Facebook or Instagram issues *Bring your computer*
New to Meta Business Suite or unsure how to use it effectively? In this session, you’ll learn how to navigate the platform, schedule posts across Facebook and Instagram, and understand what the key tools actually do. You’ll leave with a clearer, more organized approach to managing your content and tracking performance. BEST FOR: Dealers new to Meta Business Suite or looking for a simpler way to manage content
Want your content to look more polished without spending hours designing it? In this session, you’ll learn how to use Canva to quickly create branded posts using templates, your own images, and simple design tools. You’ll walk away with a repeatable approach to creating consistent, professional-looking content. BEST FOR: Dealers who want faster, more consistent, and better-looking content
Want your content to look more polished without spending hours designing it? In this session, you’ll learn how to use Canva to quickly create branded posts using templates, your own images, and simple design tools. You’ll walk away with a repeatable approach to creating consistent, professional-looking content. BEST FOR: Dealers who want faster, more consistent, and better-looking content
(ONE-ON-ONE) - Having issues with Facebook or Instagram? Sarah is available for one-on-one support to help troubleshoot account problems, page issues, ad account access, and more. Work through the problem directly and get guidance on next steps. BEST FOR: Dealers currently dealing with Facebook or Instagram issues *Bring your computer*
