Creating to Captivate: Making Engaging Content

Making content is one thing—but does it captivate your audience and grab their attention in the first 1–2 seconds? Learn best practices for creating content that takes you to the Next Level!

Sales Training: Sharpen Your Sales Skills

There is a reason they call it “The Art of Sales.” Learn the steps of the sales process, how to overcome objections, and close more deals!

1 – 1:50 PM
📍 Gold
Leslie Crickman

Know Your Numbers: Tracking and Accounting

Struggling with your numbers? Learn best practices for keeping track of your results and avoiding some major pitfalls in bookkeeping.

1 – 1:50 PM
📍 Century
Nick Rolland

5-Minute Friend: Building Trust Before Selling the Bed

Once a customer is in your store, how do you build trust and get them approved before they even lie on the beds?

1 – 1:50 PM
📍 Spruce
Sarah Collins

Facebook: Meta Business Suite

Managing your business page profile is essential to making your paid reach go even further. Post organic content, grow your following, and answer your messages—all in one place!

Spanish Market: Marketing, Communication and Sales

Come ready to learn the best way to market, communicate, and sell in a Spanish market! Whether you are bilingual or not, you will learn tips and tricks to serve your Hispanic community.

2 – 2:50 PM
📍 Silver
Brad Zude

Google Masterclass

Learn to use the world’s most powerful search engine to drive visibility and sales.

2 – 2:50 PM
📍 Gold
Katie Hein

Setting the Appointment: Optimizing your Wordboard

Learn the psychology of our customers—how to build urgency and trust at the same time. Make the most of every lead!

2 – 2:50 PM
📍 Century
Nick Rolland

How to Make a Million: Traits of a Successful Dealer

What does it take to be successful in MBA (or just in life)? Learn the traits you need to drive yourself to the Next Level!

2 – 2:50 PM
📍 Spruce
Tim Schuman

Gorilla Marketing: Non-Digital Visibility

Road signs, flyers, and business cards—oh my! Learn how to reach your community and truly be fully marketed.

3 – 3:50 PM
📍Grand Ballroom II
Keith Mackey

Mastering the Lineup: Psychology & Profitability

Unlock the secrets behind how a well-crafted lineup influences buying behavior. In this powerful session, you’ll explore the psychology of a lineup and how it guides the consumer’s shopping process—from first glance to final purchase. Then, learn a straightforward, proven process for building a lineup that drives higher-end sales and maximizes profitability. Whether you’re adjusting a single model or overhauling your entire line, this class gives you the industry-backed tools to do it right. Perfect for dealers ready to take control of their showroom strategy and boost ticket averages.

3 – 3:50 PM
📍 Silver
Nick Dantonio

Video Creation: CapCut Step-by-Step for Making Reels

Learn to edit your videos without losing your mind! Let’s take a step-by-step approach to CapCut software.

3 – 3:50 PM
📍 Gold
Jeb McConnell,
Joe Ceres

Tracking: Leads, Sales and Inventory

Struggling to find the gaps in your process? Tracking gives you real data to analyze so you know your business better than ever.

3 – 3:50 PM
📍 Century
Kim Cox

Networking: Getting Involved in Your Community

Join your Chamber and local business groups so people know who you are and how they can support you while you work to support other local businesses in return!

3 – 3:50 PM
📍 Spruce
Gregory Bennett

Facebook: Advanced Ads

Struggling to manage your ads but not ready to pay a marketing company? Learn to set up, monitor, and manage your ads yourself!

4 – 5:15 PM
📍 Grand Ballroom II
Nick Rolland, John Bullock, Kyle Souder, Jeremy Barbe

Sales Training Workshop: Role-Playing the Sales Process

This is the one workshop where we’ll actively train together in small groups. Dealers will role-play the sales process from start to finish: 5-minute friend, presenting financing, handling objections, and closing sales. The goal is to sharpen your skills through practice and feedback so you’re more confident and effective when you’re back in the store.

4 – 5:15 PM
📍 Silver
Brad Zude, Nick Dantonio

Content Creation Workshop: Hands-On Help with Posts & Reels

Brad and Nick will sit down with you to review your content and help you create more engaging posts, photos, and videos. This is a chance to brainstorm, edit, and practice on the spot with tools you can use every day. Come ready to pull up your Facebook account or capture new content while you’re in the session.

4 – 5:15 PM
📍 Gold
Joe Ceres, Greg Bennett, Tim Schuman

Marketing Workshop: Facebook Marketplace & Ads

Bring your current Marketplace ads, business page, and questions. Tim, Joe, and Greg will sit down with you directly to review your setup, give feedback, and share ideas that are working for other dealers. This is a working session, not a lecture—come ready to pull up your account and get real-time help.

4 – 5:15 PM
📍 Century
Katie Hein, Sarah Collins

Facebook Support Workshop: Settings, Restrictions & Fixes

If you’ve run into Facebook restrictions, security warnings, or account confusion, this is the place to get it resolved. Katie and Sarah will help you log in, check your account structure, review permissions, and walk through fixes one-on-one. Dealers will leave with cleaner, safer, and better-functioning accounts.

4 – 5:15 PM
📍 Spruce
Jeb McConnell, Leslie Crickman

Business Basics & Accounting Workshop: Numbers That Matter

This isn’t a lecture—it’s a working session where you’ll dig into your own numbers with Jeb and Leslie. Bring your spreadsheets, notebooks, or accounting tools and get one-on-one support. We’ll walk through the metrics that drive your business: lead flow, average ticket, closing rate, financed rate, accessory attachment rate, cash flow, and bookkeeping practices. You’ll leave with a clearer picture of where you stand and what adjustments will help you grow.