AI Framework Deep Dive: Turn AI into Real Opportunities and Income

This session builds on Mike’s main-stage AI Framework and takes it further. We’ll break down how to actually apply the framework in your business, explore additional use cases, and answer your specific questions so you can use AI to create more opportunities and income in your store. We’ll also go deeper into the A.I. vs A/I concept and how to use both effectively.

Best for: Dealers who attended the main-stage AI session and want to go deeper and apply it

Five-Minute Friend: The Simple Sales System that Increases Your Income

The moment you’re face-to-face with the customer is where everything pays off. In this session, you’ll learn the Five-Minute Friend approach—a proven way to build trust fast, guide the conversation, and consistently close more profitable deals while creating a great customer experience.

Best for: Any dealer who wants to close more sales and make more money

1 – 1:50 PM
📍Berkeley
Jeremy Barbe

Financing Best Practices: More Approvals, Bigger Sales, Better Customer Experience

Financing shouldn’t be a backup plan—it should drive your sales. In this session, you’ll learn how to use Synchrony, Acima, Snap, and Koalafi to increase approvals, raise your average ticket, and close faster. We’ll cover how to introduce financing early, improve approval odds, and turn more customers into completed sales using simple, proven strategies.

Best for: Dealers who want more approvals, higher tickets, and stronger close rates

1 – 1:50 PM
📍 Clarendon
Joe Ceres

Setting the Appointment: Turn Messages into Booked Appointments

If you’re getting messages but not turning them into appointments, it’s a communication problem. In this session, you’ll learn how to use WordBoard, customer psychology, and simple messaging strategies to build trust, create urgency, and stay in control of the conversation. The result: more booked appointments and more opportunities to close.

Best for: Dealers who want more appointments and better conversion from their messages

1 – 1:50 PM
📍 Hancock
Leslie Crickman

Accounting Basics: Start Tracking Your Numbers the Right Way

If you haven’t been tracking your numbers—or don’t know where to start—this workshop will help you build a simple, clean system from scratch. Get clear on what to track, how to track it, and how to stay consistent moving forward.

Best for: Dealers starting from scratch with little to no accounting system 

1 – 1:50 PM
📍 Arlington

Video Recording Studio: Record a Reel for Your Business with Expert Help

Step into the mock showroom and record a reel for your business with one-on-one guidance from a mentor. You’ll get help with scripting, positioning, and delivery so you can create content that feels natural and actually converts. This is your chance to walk away with a video ready to edit and post.

Best for: Dealers who want to create video content but need help getting started or feeling confident on camera

Book Session – Sign up required

Progress: How to Assess, Adjust and Scale Your Business

If you feel stuck or unsure what to fix next, it starts with your numbers. In this session, we’ll break down how to read your metrics, identify gaps in your process, and make the right adjustments to move your business forward—and scale with confidence.

Best for: Dealers who feel stuck and want to fix what’s not working and grow their business

The Untapped Market: How to Win More Hispanic Customers — Even if You Don’t Speak Spanish

If you’re not converting Spanish-speaking customers in your area, you’re leaving real money on the table. In this session, David Linares breaks down how to confidently work these leads—even if you don’t speak Spanish. You’ll learn how to handle the first message, build trust, and move customers toward a closed sale with a simple, repeatable approach.

Best for: Dealers who want to stop missing opportunities and confidently convert Spanish-speaking customers

2 – 2:50 PM
📍Berkeley
Sarah Collins

Meta Business Suite: Manage Your Content in One Place

New to Meta Business Suite or unsure how to use it effectively? In this session, you’ll learn how to navigate the platform, schedule posts across Facebook and Instagram, and understand what the key tools actually do. You’ll leave with a clearer, more organized approach to managing your content and tracking performance. 

Best for: Dealers new to Meta Business Suite or looking for a simpler way to manage content

2 – 2:50 PM
📍 Clarendon
Joe Ceres

Setting the Appointment: Turn Messages into Booked Appointments

If you’re getting messages but not turning them into appointments, it’s a communication problem. In this session, you’ll learn how to use WordBoard, customer psychology, and simple messaging strategies to build trust, create urgency, and stay in control of the conversation. The result: more booked appointments and more opportunities to close.

Best for: Dealers who want more appointments and better conversion from their messages

2 – 2:50 PM
📍 Hancock
Tim Schuman

Branding Yourself: Become the Go-To Mattress Expert in Your Town

If people don’t know you, they won’t buy from you. In this session, you’ll learn how to build local visibility and trust so customers think of you first. We’ll cover simple ways to show up consistently, create helpful content, and build real connections in your community that turn into steady business.

Best for: Dealers who want more consistent sales and stronger local recognition

2 – 2:50 PM
📍 Arlington

Video Recording Studio: Record a Reel for Your Business — with Expert Help

Step into the mock showroom and record a reel for your business with one-on-one guidance from a mentor. You’ll get help with scripting, positioning, and delivery so you can create content that feels natural and actually converts. This is your chance to walk away with a video ready to edit and post.

Best for: Dealers who want to create video content but need help getting started or feeling confident on camera

Book Session – Sign up required

2 – 2:50 PM
📍 Commonwealth
Leslie Crickman

Accounting Reset: Fix the Mess and Get Back on Track

If your books are behind, messy, or just not accurate, this workshop will help you clean it up and move forward with confidence. Work through what’s broken, fix key issues, and build a system you can actually maintain.

Best for: Dealers who feel behind or overwhelmed with their current accounting

Book Session – Sign up required

2 – 2:50 PM
📍 Statler
Nick Dantonio

Video Editing: Edit Content that Actually Brings in Customers

Bring your content and get hands-on help editing it into something that works. Learn how to structure and finalize videos that grab attention and turn into real leads using simple tools.

Best for: Dealers who want better video content and stronger results

2 – 2:50 PM
📍 Statler
Keith Mackey

Merchandising & Lineup Strategy: Build a Lineup that Sells and Drives Higher Tickets

Not sure if your lineup is working? This workshop will help you evaluate your current setup, adjust your mix, and create a structure that supports higher tickets and better flow during appointments.

Best for: Dealers who want to improve lineup and increase average ticket

2 – 2:50 PM
📍 Statler
Nick Rolland

Five-Minute Friend Script: Practice Conversations that Close Sales

Work through the Five-Minute Friend in a live setting. Refine your delivery, get feedback, and build confidence so you can guide customers and close more deals.

Best for: Dealers who want to improve sales confidence and close rate

3 – 3:50 PM
📍Georgian
Brad Zude

Discover Appliances

3 – 3:50 PM
📍Boylston
Sarah Collins

Canva Content Creation: Create Better Content without Starting from Scratch

Want your content to look more polished without spending hours designing it? In this session, you’ll learn how to use Canva to quickly create branded posts using templates, your own images, and simple design tools. You’ll walk away with a repeatable approach to creating consistent, professional-looking content.

Best for: Dealers who want faster, more consistent, and better-looking content

3 – 3:50 PM
📍 Berkeley
Nick Dantonio

Video Editing Made Simple: Turn Simple Clips into Videos that Drive Leads

If video editing feels overwhelming—or your content isn’t driving results—this session will simplify it. You’ll learn a repeatable approach to editing videos that build trust, grab attention, and turn views into booked appointments. The focus is on practical techniques you can use across any app to create content that actually brings in business.

Best for: Dealers new to video or looking to create more effective content that drives results

3 – 3:50 PM
📍 Clarendon
Tim Schuman

Goal Setting & Mindset: Stay Consistent when it Gets Hard

Setting goals is easy—sticking with them is where most people fall off. In this session, you’ll learn how to build a mindset that keeps you moving forward when results are slow, obstacles show up, and motivation fades. We’ll focus on staying consistent, adjusting your approach, and building momentum that compounds over time.

Best for: Dealers who feel stuck or discouraged and want to regain momentum

3 – 3:50 PM
📍 Hancock
Abby Cogley

Grassroots Marketing: How to Win Your Market without Big Ad Spend

Most dealers don’t have a marketing problem—they have a visibility problem. In this session, Abby Cogley breaks down how to consistently generate leads using local SEO, social media, and everyday conversations. You’ll walk away with simple, repeatable strategies to create momentum, dominate your local market, and turn attention into sales.

Best for: Dealers struggling with lead flow or wanting more consistent, local traffic

3 – 3:50 PM
📍 Arlington

Sales Role-Playing: Practice the Conversation that Closes the Sale

Get on the floor and practice your sales process in a live setting. You’ll work in a small group with a mentor to run through the Five-Minute Friend, introduce financing, handle objections, and close the deal. This is a safe space to sharpen your skills and get real-time feedback.

Best for: Dealers who want to improve confidence, communication, and close rate

Book Session – Sign up required

3 – 3:50 PM
📍 Commonwealth
Leslie Crickman

Accounting Reset: Fix the Mess and Get Back on Track

If your books are behind, messy, or just not accurate, this workshop will help you clean it up and move forward with confidence. Work through what’s broken, fix key issues, and build a system you can actually maintain.

Best for: Dealers who feel behind or overwhelmed with their current accounting

Book Session – Sign up required

4 – 4:50 PM
📍Boylston
Sarah Collins

Canva Content Creation: Create Better Content without Starting from Scratch

Want your content to look more polished without spending hours designing it? In this session, you’ll learn how to use Canva to quickly create branded posts using templates, your own images, and simple design tools. You’ll walk away with a repeatable approach to creating consistent, professional-looking content.

Best for: Dealers who want faster, more consistent, and better-looking content

4 – 4:50 PM
📍 Berkeley
Nick Dantonio

Video Editing Made Simple: Turn Simple Clips into Videos that Drive Leads

If video editing feels overwhelming—or your content isn’t driving results—this session will simplify it. You’ll learn a repeatable approach to editing videos that build trust, grab attention, and turn views into booked appointments. The focus is on practical techniques you can use across any app to create content that actually brings in business.

Best for: Dealers new to video or looking to create more effective content that drives results

4 – 4:50 PM
📍 Clarendon
Steven Huggins

Facebook Ads System: From Setup to Results: Ads that Actually Bring in Customers

If your Facebook ads aren’t consistently bringing in customers, the problem is usually the setup—not the platform. In this session, you’ll learn how to build ads the right way, including targeting, placements, images, and copy that drive real appointments. You’ll leave with a simple system to launch, improve, and scale your ads with confidence.

Best for: Dealers running (or planning to run) Facebook ads who want more consistent leads and sales

4 – 4:50 PM
📍 Hancock
Abby Cogley

The Soft Sell: Close More Deals without Feeling Salesy

If customers feel pressure, they pull away—and most dealers don’t realize they’re doing it. Abby Cogley shares how to create a relaxed, trust-based buying experience that naturally leads customers to a yes. You’ll learn how to simplify your process, build real connection, and turn hesitant shoppers into confident buyers (and repeat customers).

Best for: Dealers who want to increase close rates and create a better customer experience

4 – 4:50 PM
📍 Arlington

Sales Role-Playing: Practice the Conversation that Closes the Sale

Get on the floor and practice your sales process in a live setting. You’ll work in a small group with a mentor to run through the Five-Minute Friend, introduce financing, handle objections, and close the deal. This is a safe space to sharpen your skills and get real-time feedback.

Best for: Dealers who want to improve confidence, communication, and close rate

Book Session – Sign up required

4 – 4:50 PM
📍 Commonwealth
Leslie Crickman

Accounting Reset: Fix the Mess and Get Back on Track

If your books are behind, messy, or just not accurate, this workshop will help you clean it up and move forward with confidence. Work through what’s broken, fix key issues, and build a system you can actually maintain.

Best for: Dealers who feel behind or overwhelmed with their current accounting

Book Session – Sign up required

4 – 4:50 PM
📍 Statler
Brad Zude

Video Editing: Edit Content that Actually Brings in Customers

Bring your content and get hands-on help editing it into something that works. Learn how to structure and finalize videos that grab attention and turn into real leads using simple tools.

Best for: Dealers who want better video content and stronger results

4 – 4:50 AM
📍 Statler
Katie Hein

Facebook Ads: Build or Fix Your Ads with Expert Help

Whether you’re starting from scratch or trying to improve results, this workshop will help you dial in your Facebook ads. Get hands-on help with setup, targeting, creative, and troubleshooting so you leave with ads ready to perform.

Best for: Dealers who want help launching or improving Facebook ads

4 – 4:50 AM
📍 Statler
Keith Mackey

Merchandising & Lineup Strategy: Build a Lineup that Sells and Drives Higher Tickets

Not sure if your lineup is working? This workshop will help you evaluate your current setup, adjust your mix, and create a structure that supports higher tickets and better flow during appointments.

Best for: Dealers who want to improve lineup and increase average ticket

4 – 4:50 PM
📍 Statler
Nick Rolland

Five-Minute Friend Script: Practice Conversations that Close Sales

Work through the Five-Minute Friend in a live setting. Refine your delivery, get feedback, and build confidence so you can guide customers and close more deals.

Best for: Dealers who want to improve sales confidence and close rate

4 – 4:50 AM
📍 Statler
Tim Schuman

Communication & Wordboard: Set Up Messaging that Books More Appointments

Dial in your communication so it converts. Set up or refine your WordBoard, improve your messaging flow, and learn how to respond in a way that builds trust and gets customers to commit.

Best for: Dealers who want more appointments from their messages

5 – 5:50 PM
📍Boylston
Jeremy Barbe

Google Masterclass: Get Found First and Turn Searches into Sales

When customers search for a mattress, do they find you—or your competition? In this session, you’ll learn how to stay relevant on Google through reviews, consistent posts, and simple SEO strategies that help you show up and stand out. The goal: more high-intent customers who are ready to buy.

Best for: Dealers who want more inbound leads and stronger local credibility

5 – 5:50 PM
📍 Berkeley
Tim Schuman

Branding Yourself: Become the Go-To Mattress Expert in Your Town

If people don’t know you, they won’t buy from you. In this session, you’ll learn how to build local visibility and trust so customers think of you first. We’ll cover simple ways to show up consistently, create helpful content, and build real connections in your community that turn into steady business.

Best for: Dealers who want more consistent sales and stronger local recognition

5 – 5:50 PM
📍 Clarendon
Steven Huggins

Facebook Ads System: From Setup to Results: Ads that Actually Bring in Customers

If your Facebook ads aren’t consistently bringing in customers, the problem is usually the setup—not the platform. In this session, you’ll learn how to build ads the right way, including targeting, placements, images, and copy that drive real appointments. You’ll leave with a simple system to launch, improve, and scale your ads with confidence.

Best for: Dealers running (or planning to run) Facebook ads who want more consistent leads and sales

5 – 5:50 PM
📍 Hancock
Nick Rolland

Increase Your Ticket: How to Make More on Every Customer without More Leads

You don’t need more traffic—you need to make more from the customers you already have. In this session, you’ll learn how to increase your average ticket using accessories, bundles, adjustable bases, and umbrella beds. We’ll cover simple ways to present upgrades naturally so customers say yes—and your revenue goes up with every sale.

Best for: Dealers who want to increase revenue without needing more leads

5 – 5:50 PM
📍 Arlington

Sales Role-Playing: Practice the Conversation that Closes the Sale

Get on the floor and practice your sales process in a live setting. You’ll work in a small group with a mentor to run through the Five-Minute Friend, introduce financing, handle objections, and close the deal. This is a safe space to sharpen your skills and get real-time feedback.

Best for: Dealers who want to improve confidence, communication, and close rate

Book Session – Sign up required