Director of Dealer Development
I’m “Katie the Mattress Lady” — mom of five, MBA dealer, and Director of Dealer Development. I’ve owned my own Mattress By Appointment location for over six years, consistently ranked in the Top 20 nationwide.
Alongside running my store, I work with dealers across the country to train, coach, and develop systems that drive lasting success. My passion is simple: helping entrepreneurs win in business while keeping life in balance.
If you feel stuck or unsure what to fix next, it starts with your numbers. In this session, we’ll break down how to read your metrics, identify gaps in your process, and make the right adjustments to move your business forward—and scale with confidence. BEST FOR: Dealers who feel stuck and want to fix what’s not working and grow their business
(INTERACTIVE WORKSHOP) - Whether you’re starting from scratch or trying to improve results, this workshop will help you dial in your Facebook ads. Get hands-on help with setup, targeting, creative, and troubleshooting so you leave with ads ready to perform. BEST FOR: Dealers who want help launching or improving Facebook ads
(INTERACTIVE WORKSHOP) - Dial in your communication so it converts. Set up or refine your WordBoard, improve your messaging flow, and learn how to respond in a way that builds trust and gets customers to commit. BEST FOR: Dealers who want more appointments from their messages
If you feel stuck or unsure what to fix next, it starts with your numbers. In this session, we’ll break down how to read your metrics, identify gaps in your process, and make the right adjustments to move your business forward—and scale with confidence. BEST FOR: Dealers who feel stuck and want to fix what’s not working and grow their business
