The Untapped Market: How to Win More Hispanic Customers — Even if You Don’t Speak Spanish

If you’re not converting Spanish-speaking customers in your area, you’re leaving real money on the table. In this session, David Linares breaks down how to confidently work these leads—even if you don’t speak Spanish. You’ll learn how to handle the first message, build trust, and move customers toward a closed sale with a simple, repeatable approach.

Best for: Dealers who want to stop missing opportunities and confidently convert Spanish-speaking customers

9 – 9:50 AM
📍Boylston
Tim Riezinger

Built Different: Why Our Model Wins and How to Sell it with Confidence

MBA and Sherwood operate differently than big-box brands—and that difference is your advantage. In this session, you’ll learn how our low-overhead, nimble model allows you to offer competitive pricing, strong margins, and quality products without relying on brand names.
More importantly, we’ll focus on how to sell that difference—so you can confidently explain your pricing, simplify the conversation, and close more deals without second-guessing yourself. When you believe in what you’re selling, your customers will too.

Best for: Dealers who want more confidence in their pricing, product, and sales approach

9 – 9:50 AM
📍Berkeley
Mike LeMoine

YouTube Ads: Look Like the #1 Mattress Store in Your Market for $5/Day

If no one knows who you are, nothing else matters. In this session, you’ll learn how to run simple YouTube ads that put your face in front of thousands of local customers, build instant credibility, and drive inbound leads—without spending big money or hiring an agency. You’ll walk away with exactly what to say, who to target, and how to launch your first ad in under an hour.

Best for: Dealers who want more visibility, more trust, and more inbound leads

9 – 9:50 AM
📍 Clarendon
Steve Huggins

More Sales without More Leads (Go High Level): Turn Missed Leads into Sales with Simple Follow-Up Systems

If you’re getting leads but not turning them into sales, the issue is usually follow-up. In this session, you’ll learn how to use simple Go High Level automations to re-engage conversations, increase show rates, and close more deals. You’ll leave with a clear system you can implement right away to convert more of the leads you already have.

Best for: Dealers getting leads but not converting them consistently

9 – 9:50 AM
📍 Arlington

Sales Role-Playing: Practice the Conversation that Closes the Sale

Get on the floor and practice your sales process in a live setting. You’ll work in a small group with a mentor to run through the Five-Minute Friend, introduce financing, handle objections, and close the deal. This is a safe space to sharpen your skills and get real-time feedback.

Best for: Dealers who want to improve confidence, communication, and close rate

Book Session – Sign up required

9 – 9:50 AM
📍 Commonwealth
Leslie Crickman

Accounting Reset: Fix the Mess and Get Back on Track

If your books are behind, messy, or just not accurate, this workshop will help you clean it up and move forward with confidence. Work through what’s broken, fix key issues, and build a system you can actually maintain.

Best for: Dealers who feel behind or overwhelmed with their current accounting

Book Session – Sign up Required

9 – 9:50 AM
📍 Statler
Sarah Collins

Meta Support: Get Unstuck

Having issues with Facebook or Instagram? Get one-on-one help troubleshooting account problems, page issues, restrictions, suspensions, and other Meta-related challenges. Work through the problem directly and get guidance on next steps.

*Bring your computer*

Best for: Dealers who have active issues

9 – 9:50 AM
📍 Statler
Brad Zude
Nick Dantonio

Video Editing: Edit Content that Actually Brings in Customers

Bring your content and get hands-on help editing it into something that works. Learn how to structure and finalize videos that grab attention and turn into real leads using simple tools.

Best for: Dealers who want better video content and stronger results

9 – 9:50 AM
📍 Statler
Joe Ceres

Facebook Ads: Build or Fix Your Ads with Expert Help

Whether you’re starting from scratch or trying to improve results, this workshop will help you dial in your Facebook ads. Get hands-on help with setup, targeting, creative, and troubleshooting so you leave with ads ready to perform.

Best for: Dealers who want help launching or improving Facebook ads

9 – 9:50 AM
📍 Statler
Keith Mackey

Merchandising & Lineup Strategy: Build a Lineup that Sells and Drives Higher Tickets

Not sure if your lineup is working? This workshop will help you evaluate your current setup, adjust your mix, and create a structure that supports higher tickets and better flow during appointments.

Best for: Dealers who want to improve lineup and increase average ticket

9 – 9:50 AM
📍 Statler
Katie Hein
Tim Schuman

Communication & Wordboard: Set Up Messaging that Books More Appointments

Dial in your communication so it converts. Set up or refine your WordBoard, improve your messaging flow, and learn how to respond in a way that builds trust and gets customers to commit.

Best for: Dealers who want more appointments from their messages

Progress: How to Assess, Adjust and Scale Your Business

If you feel stuck or unsure what to fix next, it starts with your numbers. In this session, we’ll break down how to read your metrics, identify gaps in your process, and make the right adjustments to move your business forward—and scale with confidence.

Best for: Dealers who feel stuck and want to fix what’s not working and grow their business

10 – 10:50 AM
📍Boylston
Tim Schuman

Goal Setting & Mindset: Stay Consistent when it Gets Hard

Setting goals is easy—sticking with them is where most people fall off. In this session, you’ll learn how to build a mindset that keeps you moving forward when results are slow, obstacles show up, and motivation fades. We’ll focus on staying consistent, adjusting your approach, and building momentum that compounds over time.

Best for: Dealers who feel stuck or discouraged and want to regain momentum

10 – 10:50 AM
📍 Berkeley
Jeremy Barbe

Google Masterclass: Get Found First and Turn Searches into Sales

When customers search for a mattress, do they find you—or your competition? In this session, you’ll learn how to stay relevant on Google through reviews, consistent posts, and simple SEO strategies that help you show up and stand out. The goal: more high-intent customers who are ready to buy.

Best for: Dealers who want more inbound leads and stronger local credibility

10 – 10:50 AM
📍 Clarendon
Doug Krinsky

Brand vs. Value: Sell the Sleep, Not the Name

Customers don’t buy mattresses for the brand—they buy to solve a problem. In this session, you’ll learn the top reasons customers shop (sagging, edge breakdown, sleeping hot, life changes, and improving sleep) and exactly how to turn those concerns into closing conversations. We’ll show you how to simplify mattress construction and position benefits in a way that leads to more confident, higher-converting sales.

Best for: Dealers who want to close more sales and simplify their selling process

10 – 10:50 AM
📍 Hancock
Leslie Crickman

Accounting Basics: Start Tracking Your Numbers the Right Way

If you haven’t been tracking your numbers—or don’t know where to start—this workshop will help you build a simple, clean system from scratch. Get clear on what to track, how to track it, and how to stay consistent moving forward.

Best for: Dealers starting from scratch with little to no accounting system 

10 – 10:50 AM
📍 Arlington

Sales Role-Playing: Practice Conversations that Close Sales

Get on the floor and practice your sales process in a live setting. You’ll work in a small group with a mentor to run through the Five-Minute Friend, introduce financing, handle objections, and close the deal. This is a safe space to sharpen your skills and get real-time feedback.

Best for: Dealers who want to improve confidence, communication, and close rate

Book Session – Sign up required

📍Georgian

Roundtables

📍Boylston

Roundtables

📍 Berkeley

Roundtables

📍 Clarendon

Roundtables

📍 Hancock

Roundtables