CFO
Leslie Crickman is the Chief Financial Officer of Mattress by Appointment. In addition to managing the Corporate finances, Leslie has expanded her role to include management of dealer portal maintenance and development as well as dealer support oversight. Leslie truly enjoys bookkeeping and coming up with tools that simplify the experience for small business owners.
Outside of work, Leslie is a busy mom of two two-legged and three four-legged boys. If Leslie had a tagline, it would be: “I’m just trying to do my best, but sometimes that’s too much.”
Struggling with your numbers? Learn best practices for keeping track of your results and avoiding some major pitfalls in bookkeeping.
Struggling with your numbers? Learn best practices for keeping track of your results and avoiding some major pitfalls in bookkeeping.
This isn’t a lecture—it’s a working session where you’ll dig into your own numbers with Jeb and Leslie. Bring your spreadsheets, notebooks, or accounting tools and get one-on-one support. We’ll walk through the metrics that drive your business: lead flow, average ticket, closing rate, financed rate, accessory attachment rate, cash flow, and bookkeeping practices. You’ll leave with a clearer picture of where you stand and what adjustments will help you grow.
This isn’t a lecture—it’s a working session where you’ll dig into your own numbers with Jeb and Leslie. Bring your spreadsheets, notebooks, or accounting tools and get one-on-one support. We’ll walk through the metrics that drive your business: lead flow, average ticket, closing rate, financed rate, accessory attachment rate, cash flow, and bookkeeping practices. You’ll leave with a clearer picture of where you stand and what adjustments will help you grow.
