David Linares, owner of Mattress By Appointment Odessa, Texas, has built a trusted business by connecting with a large Hispanic customer base and creating an authentic bridge for families who often felt underserved. Together with his wife Adriany, he’s earned over 800 five-star Google reviews in under two years by focusing on genuine bilingual service and cultural connection.

David developed a practical system for marketing, communication, and sales that bridges the language gap and builds trust quickly. At this year’s conference, he will show how those strategies can be applied by any dealer — even those who don’t speak Spanish — to better serve Hispanic families in their own communities and grow their business with confidence.