Dealer
David Linares, owner of Mattress By Appointment Odessa, Texas, has built a trusted business by connecting with a large Hispanic customer base and creating an authentic bridge for families who often felt underserved. Together with his wife Adriany, he’s earned over 800 five-star Google reviews in under two years by focusing on genuine bilingual service and cultural connection.
David developed a practical system for marketing, communication, and sales that bridges the language gap and builds trust quickly. At this year’s conference, he will show how those strategies can be applied by any dealer — even those who don’t speak Spanish — to better serve Hispanic families in their own communities and grow their business with confidence.
If you’re not converting Spanish-speaking customers in your area, you’re leaving real money on the table. In this session, David Linares breaks down how to confidently work these leads—even if you don’t speak Spanish. You’ll learn how to handle the first message, build trust, and move customers toward a closed sale with a simple, repeatable approach. BEST FOR: Dealers who want to stop missing opportunities and confidently convert Spanish-speaking customers
If you’re not converting Spanish-speaking customers in your area, you’re leaving real money on the table. In this session, David Linares breaks down how to confidently work these leads—even if you don’t speak Spanish. You’ll learn how to handle the first message, build trust, and move customers toward a closed sale with a simple, repeatable approach. BEST FOR: Dealers who want to stop missing opportunities and confidently convert Spanish-speaking customers
